dana brunetti joins us here at post 9. it's a treat for me because this show is a personal obsession of mine. it's good to have you, dana. >> thanks for having at the. >> how much did the emmy's change the game? >> it made history. it's the first time a show like that has ever been nominated for an emmy. when we set it up at netflix, we sort of assumed we wouldn't be eligible, but the industry came around as we went into production. it's a big game changer as far as being nominated and recognized by the industry as that's a viable means for quality content to get to an audience. >> can you talk about the original pitch meetings? because netflix hadn't done anything like this before and even they said what a massive bet this was for them. there were worries about the distribution models, worries about letting all the episodes float at once, losing that sort of weight, that drip, drip, drip that dramas have lived off for decades. >> as far as releasing them ought al once, we've seen a lot of the drips. a lot of people are st